Sony Open
Each January, the Sony Open in Hawaii attracts 144 of the world's greatest golf professionals to the island of Oahu. The Sony Open is the PGA TOUR’s first full-field tournament and marks 47 consecutive years of TOUR golf competition in Hawaii. Friends of Hawaii Charities Inc. is charity sponsor of the 2012 Sony Open in Hawaii held January 9-15 at Waialae Country Club.
Charity is the biggest winner of the Sony Open In Hawaii! Sony Corporation’s commitment to extend its title sponsorship of the Sony Open in Hawaii to 2014 makes Hawaii’s not-for-profit organizations the biggest winners at Hawaii’s PGA TOUR stop.
In just 14 years, the Sony Open has emerged as the largest charity sporting event in the islands and a leader in charitable giving in the state of Hawaii, raising over $11 million dollars for the community with the support of its community partner, The Harry & Jeanette Weinberg Foundation. With a significant start of generating $256,000 for 43 charities in 1999, tournament charity proceeds now surpass the $1 million mark annually benefiting more than 100 not-for-profit organizations each year.
Global impact of the event reaches over 450 million homes in some 200 countries via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii's natural beauty to the world. In 2007 the Sony Open debuted live event coverage to China and India making it one of the most internationally-televised golf events in the world.
The Sony Open in Hawaii PGA TOUR tournament remains the catalyst for rallying the resources of the PGA TOUR, national and international media, the state of Hawaii, the private sector, charitable beneficiaries and community volunteers, to care for individuals with critical health and social needs. Giving is the heart and mission of Friends of Hawaii Charities and the Sony Open in Hawaii.
